WIMA Australia: Logo Design Wanted

New WIMA Logo - Voting Commences

There has been a move from the international WIMA meetings to find us a new logo. The work has been coordinated by WIMA Holland and they have received design proposals from Switzerland, Japan, the UK and Holland. There are 4 'new logo proposals' plus the traditional WIMA-logo. WIMA captains have been asked to encourage as many members as possible to vote so that the decision is made in a democratic way involving the members in all WIMA divisions.

The new logo-designs were intended to try and show the following: a motorbike, a woman, a map with all the WIMA countries of the world (e.g. Japan and Australia should be in !) , the name 'WIMA' also in full, the possibility to put the name of the country in, and the colours red-blue-white (as in the old logo) were recommended. If you prefer to keep the old, traditional logo you can vote for that too.

The voting method is a modified preferential vote - when you vote you should give 6 points to the logo you like best, 4 points to your second choice, 2 points to the third, and 0 points to the one you like the least. Complicated, but a good way to choose.

The following logos can be considered (and are pictured below):

A1 or A2: Japanese (with Japan on it) or British (same as Japan but withUnited Kingdom written on it).
B: Dutch (with Nederland),
C: Swiss (with no country name in it yet)
D: WIMA traditional logo

I am also giving the option of commenting as to whether or not you would like to see a change so that the world map in the logo showed Australia and NZ! I do not know why the Australian designs (see second group below) were not included, but your feedback on these would be appreciated.

I need to send the results in to Holland BEFORE the March 1st. This means I must have your vote by February 28 by email or fax or snailmail. Send your vote with name and state to aus@wima.org.au or PO Box 121, St Peters, NSW 2044

VOTING FORM

NAME:	STATE:
LOGO	POINTS
Design A1
Design A2
Design B
Design C
Design D
Design E
Comments:

Before you make your decision I suggest you read the article written by Trui of WIMA Belgium as I think she makes some important points.

THOUGHTS ON THE NEW WIMA LOGO FROM TRUI OF WIMA BELGIUM

Dear Lilian, Rita and co-workers on the logo,

Glad to learn that the logo work is continuing and achieving its final stages. However, as a graphic designer myself, I want to add a few remarks which are of paramount importance for logos in general and which should have a decisive influence on the final choice:

A logo should be recognisable at a glance, thus as simple and "graphic" in shape and style as possible. Thus a logo should be:

easily reproducible in black and white (practical use for copies, faxes, non-coloured letters etc.);

readable" at a small size i.e. 2 to 3 cms (practical use onleaflets, posters, badges, etc.), so all characters and graphic elements(such as lines) which risk to disappear due to (letter)shape and/or sizemust be thoroughly researched

all possible uses should be considered: T-shirts, flags,printing (1-, 2-, 4-colour printing), copies, faxes, Internet, stamps,metal or plastic badges, stickers (on bikes or elsewhere), etc.

I therefore consider the Japanese/British and the Dutch option as non-usable.

The traditional logo, preferably including Australia, Japan and New Zealand, as re-designed by one of the Australian members, is - in my opinion - still one of the best options, since it fits all general logo-"laws" best, and does not impose a total rupture with the long and cherished history of WIMA. (I was surprised to see that none of the Australian proposals were included in the e-mail. Were none considered 'good enough' from the very start?) The Swiss logo comes second regarding logo-"laws". However, in black and white, on a small scale, and certainly on a metal badge (for instance), it looses all of its large scale impact.

I hope these views will be taken into consideration and will help you in making a thorough decision, as a logo is the "face" of any organisation and thus affects everything and everyone involved, in this case all WIMAs.

Hoping to have been of use with the votes and the thoughts, warm greetings from Belgium,

Trui

Designs

(L to R) Design options A1 and A2

(L to R) Design options B and C

(L to R) Design options D and E

Australian Designs

No. 1 - Fiona, WIMA Australia No. 2 - Fiona, WIMA Australia
No. 3 - Fiona, WIMA Australia No. 4 - Gillian Gee, WIMA UK